Ads are created and paid for by advertisers who want to promote their products or services to app users. Once you create space for ads in your app, AdMob works with advertisers who pay to show ads that are relevant to your users.

The Google ad network

As one of the largest global ad networks, AdMob works with millions of advertisers who compete for ad space in your app, from the largest global brands to the hottest new direct-to-consumer start-ups. That means more demand, more relevant ads for your users, and more revenue for you.

Ad mediation

Cast a wider net by expanding advertiser demand to third-party networks. AdMob does the heavy lifting to make sure you’re showing ads from the highest-paying networks – and earning the highest cost per thousand impressions (CPM).

Hybrid revenue models

Combine your in-app advertising with other revenue sources, such as in-app purchases (IAP), to create a balanced and sustainable source of income.

Ad formats

By delivering the right ads to the right users at the right time, you can continue to give users a great experience while monetizing your app. You can choose from a wide range of formats, including:

• Rewarded: Ads that users can choose to engage with in exchange for in-app rewards, like bonus points or an extra “life” in a game.
• Native: Customized ads that look and feel like a natural part of your app.
• Banner: Rectangular ads that can be anchored to the top or bottom of the screen.
• Interstitial: Static or video ads that can appear at natural breaks or transition points, creating engaging brand experiences without disrupting the app experience.

The AdMob advantage

AdMob helps maximize revenue with more advertiser demand that helps drive high CPMs and fill rates globally. As a proven platform, our goal is not only to empower you to build sustainable revenue streams, but also to make your job easier with simple, yet powerful tools.

Here’s how we help developers grow their business.

Maximize lasting revenue with industry-leading monetization tech:

• Mediation: AdMob’s mediation platform helps developers set up, manage, and optimize multiple mobile ad networks. Working with multiple advertising sources creates competition for your ad inventory, which helps you earn more.
• Open Bidding: By calling all participating ad networks simultaneously, your ad sources can bid for each ad spot in real time, ensuring that you always earn the highest CPM for every impression.

Engage your users: Innovative ad formats like rewarded and native ads help balance user experience with monetization to keep users happy and engaged.

Automate tasks: Use our automated tools to take care of the daily tasks – and free up your time to focus on building the best apps.

Protect your brand: Strong advertising policies, publisher controls, and comprehensive ad reviews help you control the types of ads you display on your app to keep your brand safe.

Get smarter insights: By offering seamless integration with Google Analytics for Firebase, AdMob offers smarter analytics and reporting features so you can better understand how users interact with ads and optimize their lifetime value.