The amount an advertiser pays for each click on their ads. Advertisers set CPC bids to tell AdMob how much they’re willing to pay for each click.

Cost-per-click (CPC)

Cost per click (CPC) is a payment model that requires an advertiser to pay the publisher for each instance when their ad was clicked – this would be inside the publisher’s inventory, which can be a mobile app or website. CPC is calculated by dividing the total cost of your clicks by the total number of clicks.

Just like CPI, cost per click varies per advertising platform, the geography of an ad campaign audience, and other factors.

Currently, an average CPC for one of the top mobile advertising platforms, Google’s AdWords, is about $2.32 per click. This model serves as the most basic KPI advertisers need to keep in check while they run ad campaigns to drive installs for their apps, or sales for any product they advertise.